Jason Bruges Studio to build interactive lounge at San Diego International Airport
San Diego International Airport has commissioned Jason Bruges Studio to create an exciting and innovative lounge for passengers as part of the airport’s major expansion and on-going arts programme.
Due to be launched in summer 2013 and to be accessible to all, the New Media Lounge will be a non-commercial environment, inspired by the unique and varied surroundings of the airport. The space will allow customers to scan in their boarding passes, sit back, relax, recharge their electronic devices and interact with the room in a number of inventive ways.
The floor and furniture of the lounge will be designed to reflect the landscape, terrain, cliffs and coastal areas surrounding the airport, while large lamps hanging from the ceiling will replicate the San Diego airspace, with projections of detailed flight information relevant to each individual passenger. The lounge will also contain a range of interactive elements related to local wildlife and the theme of ‘migration’, which will be prevalent in the installation.
Jason Bruges Studio, with architecture firm Gensler, was awarded the project by the San Diego Airport Authority following a global competition. The company will work closely with San Diego-based research organisations to exploit their local knowledge, ensure accuracy in its portrayal of the area, and best practice on themes such as the environment and sustainability.
Jason Bruges, Creative Director of Jason Bruges Studio, commented: “This is an extremely exciting project for us. The airport itself is incredibly forward-thinking and ambitious, with a vast creative heritage – it even has a resident artist! The New Media Lounge, which will be launched in the summer of 2013, will really push the boundaries in airport innovation, putting San Diego International way ahead of other destinations in terms of artistic and technological advances. The lounge will not only be designed to allow passengers to relax and kick back ahead of a long flight, but also to engage and discover in a truly unique setting that will be sure to captivate the imagination of all.”
Constance White, Art Program Manager at San Diego International Airport, said: “We are constantly looking for creative new ways of interacting with the passengers who travel through San Diego International and we are focused on giving them a memorable experience that they will never forget, nor repeat elsewhere. We were very impressed with Jason Bruges Studio’s vision for this project, as we believe it ticks all the right boxes when it comes to bringing out the best of our city and allowing passengers to participate and interact in a hi-tech setting. We look forward to working closely with the Jason Bruges Studio and seeing this vision come to life.”
